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Urban mining turns old jewellery into pure gold – here’s how

June 19, 2025 Post By: Digital Stream Ltd 0 comment

With gold prices hitting historic highs, New Zealanders are rediscovering the hidden value of old jewellery, heirlooms and even manufacturing scraps.

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Category :Gold News

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Gold demand soars amid global turmoil

May 19, 2025 Post By: Digital Stream Ltd 0 comment

A new way to invest in gold is gaining traction with savvy Kiwis.

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Category :Gold News

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New Zealand Herald: Markets with Madison – Meet a Gold Merchant Melting Millions of Dollars Worth of Gold

May 5, 2025 Post By: Digital Stream Ltd 0 comment

For the first time in our 40+ year history, we’ve opened our doors to the media. Markets with Madison visited New Zealand Gold Merchants for a behind-the-scenes look at how we operate, from vault to counter. Managing Director Tony Coleman guided the tour, sharing the story, processes, and values that shape our family business.

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Category :In the media

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TVNZ Seven Sharp: Turning Scrap Gold into 99.99% Pure Gold Bars

April 24, 2025 Post By: Digital Stream Ltd 0 comment

Chris Coleman, Refinery Manager, and Tony Coleman recently caught up with Seven Sharp to show how we turn unwanted gold jewellery into pure gold bullion in our Auckland-based refinery.

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Category :In the media

New Zealand Gold Merchants

4.7

Based on 124 reviews

review us on

marshall cavallo

18:37 14 Aug 25

Excellent customer service and support..friendly staff..easy transactions..highly recommend

Hannan Munroe

02:51 18 Jul 25

Recommend GoldSaver. Sign up was easy and I’m now investing in gold, which I never thought I’d be able to do given the high price point.

tialena evening

00:59 17 Jun 25

fair, good prices and easy process to sell or buy gold .

Gavin Harper

05:45 09 Jun 25

Mala Rangaswamy

12:21 28 May 25

parnav kumar

21:26 29 Nov 24

Excellent

Sarah Sa'ale

04:00 14 Nov 24

No place in NZ gives you a better price than Gold merchants.

Mat Levi

08:08 16 Sep 24

I had a 18ct gold chain that i had taken to many places to get a price to sell and im very grateful for the help and great honest service that was given and shown to me. Ive been put into a difficult financial position and so i had to seek the best place i could to sell my item. They offered me the best price for my gold chain twice the amount offered by others and i couldnt be more satisfied than i am right now. I cant remember the gentlemans name but thank you and a big thank you to Yvonne aswell who served my partner on my behalf. This place is fair and really make a difference in some people's lives. I will highly recommend this place.

Peter Turner

04:30 17 Aug 24

I have been involved in the precious metal industry as a supplier for over 30 years.

My involvement with NZGM now spans well over 20 years when it was known formally as ABT Refining.

I first used ABT to refine my scrap material, then later as a supplier of stock material.

Latterly, I have been sourcing all my precious metal requirements from NZGM.

They provide my material when they say they will, the packaging is perfect and exactly as I require.

Dealing with this company has been so easy, and my relationship with Tony has developed to the point that he is no longer just my precious metal supplier, but he is now a trusted friend.

The products that they supply, are excellent in quality, and price, from my experience I cannot see that you will get a better purchase, and a more knowledgeable and trustworthy precious metal supplier anywhere else.

Robert Brassey

08:45 15 Aug 24

Seems a bit of an unusual location in an industrial area but the premises are fine and the staff are pleasant and very professional.

Graeme Young

01:53 17 Jan 24

Buying and selling gold can be an incredibly daunting process. Not being experienced I had an incredibly bumpy ride initially. I found that many of the gold brokers in Auckland were unorganised, would not provide indicative pricing over the phone and when they did commit, their prices were all over the place and I felt as though I was being taken advantage of. Fee structures and what they willing to offer were very subjective with all sorts of excuses on why they were offering way lower than other companies for 9999 bullion. With my spirits low and on a downturn in the gold price and needing funds I tried NZ Gold Merchants. John, Yvonne and the team at NZGM were from the onset friendly, professional, clear and thorough. They explained how their fee structure worked and the price they offered was in one particular case 12% more than one of their competitors. On my way to sell the price had dipped slightly and even though I was due to receive less funds they kindly honoured the rate provided earlier which they don't normally do. Yvonne was fantastic and John an incredibly nice man who took the time to introduce himself to me and put me at ease. I would honestly look no further than NZGM for buying and selling precious metals...you'd be wasting your time. Hopefully this review will spare some of you all of the stress and anxiety I experienced in my brief foray into the gold market.

Sean Cure

05:02 14 Jan 24

I’ve made multiple purchases from them because after making the first of these purchases, I felt there was no need to look around at other merchants. Their service was great, very friendly and engaging. Highly recommend.

Switzerland

02:38 06 Jan 24

Was looking through the reviews and yes John's attitude in the way he treats customers if not seeing $$ is a problem. Have had two bad experiences with him, once on the phone and once in person, everyone else there is great though, very nice and friendly when dealing with the ladies. It is just a shame that John leaves a bad taste in peoples mouth some times.

Ayesu Maung

01:24 05 Dec 23

I’ve sold a gold bar at New Zealand Gold Merchants. The team at NZ Gold Merchants are very professional and friendly. They buy gold with a very good price compare with other companies. The payment was super fast. I’m glad I’ve found them. I highly recommend NZ Gold Merchants if you’re looking to buy/sell metals.

Atareta Wilson

23:03 19 Nov 23

I have bought & sold using NZ Gold Merchants and highly recommend; the process is very easy to engage with & the staff are helpful and professional. Big thanks to Kassandra who supported me with a sale; she had excellent customer service & responsiveness, making it one of the easiest selling processes I've engaged with - thank you!

D Br

03:52 31 Oct 23

Excellent, quick and friendly service. Got my 1g britannia picked up quickly. Will be buying again

Palmerston North Cash Converters

03:53 22 Aug 23

John is the best!

Arche Nova

09:50 15 Jun 23

I recently sold gold to New Zealand Gold Merchants LTD.
I recommend their services 100%. The price they pay is fair, good and transparent! The people are very friendly and professional. They pay as soon as they have run their tests either cash (banknotes)or EFT as you require.

Ahmad Safi

01:05 07 Jun 23

Thanks John and team Quick an Easy
Most importantly Stress free
Good rate
Thank you

Pete Akman

02:20 21 May 23

I shop around Silver/Gold/Plat Dealers in Auckland often and have done so for the past 10 years, New Zealand Pure / NZ Gold Merchants is known and respected Dealership. I rank NZ Gold Merchants at the top with one other dealership, I buy from both and can't recommend highly enough!

Patrick Hancy

18:31 15 Apr 23

I had a great experience with buying my silver I would buy again friendly service .Thanks gold merchants

Manfred Hirsch

04:38 28 Mar 23

Hi Tony, yes you were correct I was wrong and the rating was meant to be for your competition. Please accept my apologies for that review.

Lex MacDonald

15:59 28 Feb 23

Purchase 24 Britannia 1oz silver 2023.
All badly milk spotting, edges, Reeding,
Dull reverse, obverse, milking.
John Hunt refused replacement.
John email me it would be prudent to purchase in Dunedin my city.
I have purchased thousands in precious metals from Auckland. Trust is extremely important in business.

Heisenbird

20:45 17 Jan 23

Service is good, but be aware these people record all phone calls without informing you. Won’t be using them again because of this.

Erika S

01:33 18 Dec 22

Our experience with gold dealing in person was so far not a positive one. However, this business made the difference. John has made us welcome, was patient, answered all of our questions in a jovial, yet very professional manner. We were impressed with the clean, tidy and welcoming premise as well, compared to two other gold dealers we saw.
The dealing process was extremely smooth and very customer friendly, all possible on the same day. Will recommend to anyone wanting to deal with gold or silver.
It also shows that this has been an efficiently run family business for many years.

David Hilliam

07:47 06 Dec 22

Very good to deal with
There was a shortage of silver and I purchased with a waiting time and they kept me up to date and delivered when they said they would
Very friendly and helpful 👍😀

Candace Watters

08:22 11 Oct 22

If you are wanting to sell gold this is the place! I shopped around before hand and found this business to have the best price out there. Their website shows you the gold prices so you already know before you arrive. The gentleman there was very friendly, helpful and patient! With out a doubt I would recommend anyone wanting to sell any gold jewelry this is the place to sell to. Thanks team at "Gold Merchant."

Donna Turnbull

01:59 03 May 21

My Fiancé and I had a wonderful and special experience designing and creating our engagement ring with John and Tony. They are both incredibly knowledgeable and provided a stress free and easy experience from start to finish. Even though we were involved in the designing process, our finished ring absolutely blew away our expectations! The craftsmanship is fantastic and it is an absolutely stunning piece that we will love forever.
Thank you so much Tony and John!! We will see you again for our wedding rings :)

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