About us

As New Zealand’s leading precious metals refinery and bullion trading company our history is steeped in innovation.

What we do

  • We buy unwanted jewellery and industrial product, using environmentally responsible refinery processes to recycle it into NZ Pure bullion
  • We manufacture and sell our own local NZ Pure bullion brand
  • We are the official New Zealand agency for the internationally recognised Pamp Suisse Bullion (PAMP) product range

At the heart of our business we use smart technology to ensure our production processes are as efficient as they can be so we can in turn provide the highest quality metal for our customers. As a result of our thirst for innovation and improvement, the products we make and sell are the best available in the world.

Because productivity drives our business, we have invested heavily in our refinery – designing, developing and continuously improving our plants to ensure they are state of the art.

We have built excess capacity in every part of our business not only in the areas of refining and manufacturing but right through to our highly sophisticated IT system and first-class secure storage.

But we’re not just about the nuts and bolts of our craft – our relationships with our customers, many of whom have been with us for several decades, are everything to us. We operate as a tight-knit, passionate team. We have extensive experience within the industry and our values of integrity, professionalism and a genuine respect for our customers and each other is something which we stand firmly by.

We offer sound and practical advice to both buyers and sellers and help simplify the trading process and provide assistance to new investors. We also pay better than anyone else in the market.

 

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